The Jury`s evaluation of the idea:

«The prototype of the idea is intuitive, easy to understand and it is built on good concepts like gamification/gamer psychology, where the consumer makes a profile and collect points for choosing environmentally friendly products. This is an idea which can be developed further, and besides it is possible to expand this service/app and include other relevant services connected to sustainability.»

Team Snowflake`s idea behind their app:

The “My Sustainable Living app” will make ecofriendly living easier to achieve. It will help you find ecofriendly products and recycling stations nearby using a geo map with markers. Also, you will get updated information about ecofriendly products. The app is built around your private profile, where you are given a daily goal to reach in order to help make the world greener. By choosing ecofriendly products and by recycling your garbage during the day, you will receive points. Ecofriendly products are marked with different points you will receive if you by them instead of a less ecofriendly products. This function with points and daily goals can for instance be compared to a FitBit, where a daily goal is to walk a certain number of steps during the day.

To make it even more motivating for people to join the app, we also discussed a social community where you have followers/friends that cheer for you and give you likes for your efforts. This community of My Sustainable Living-friends can also help each other by sharing info about ecofriendly products and living.